OUR TASK

Have an ongoing social platform
for two-way communication
Reach all NESCAFÉ
coffee lovers in the region
Post engaging content that attracts
both current fans as well as new ones

STRATEGY

Focus on the digital channel that has
the largest community - Facebook

Develop a constant social media rapport

Use global posts to achieve
engagement of wider audience

Develop specific posts & timeline activations
for promotional campaigns

Develop Facebook applications
for larger activations

COMMUNICATION

Global and local posts
Timeline contests
Applications

GLOBAL POSTS

globally recognized
iconic symbols
used to break through
Newsfeed clutter


ENGAGED USERS
6.302
ENGAGED USERS
7.133
ENGAGED USERS
4.078

LOCAL POSTS

promotion
of new products
used to engage fans with
locally relevant content


ENGAGED USERS
1.438
ENGAGED USERS
1.408

CONTESTS

further engagement
of our fan base
used to reward our
most active fans


ENGAGED USERS
6.302
ENGAGED USERS
7.133
ENGAGED USERS
4.078

APPLICATIONS

To provide a unique and multidimensional way to interact with the brand

RESULTS

NEW FANS
LIKES
COMMENTS
SHARES
ENGAGED USERS
TOTAL REACH
APP USERS
45.499
389.326
17.293
13.919
496.456
19.200.764
41.037